Privacy Policy

1. Information We Collect

When you use Milo, we may collect information needed to provide, personalize, secure, and improve the app, including:

• Account information: name, email address, login method, user ID, authentication details, and basic profile settings.
• Milo profile and app progress: selected puppy, puppy name, life stage, temperament, rewards, coins or points, streaks, adventures, furniture, cosmetics, preferences, and saved settings.
• Wellness and interaction information you choose to provide: mood check-ins, calm-tool usage, breathing sessions, grounding exercises, sleep-story usage, favorites, feedback, and in-app choices.
• Device and technical information: device type, operating system, browser or app version, language, approximate region, diagnostic data, crash logs, performance data, and security events.
• Push notification information: notification permission status, notification preferences, push subscription ID, device token or push identifier, delivery status, and notification engagement events.
• Purchase and subscription information: premium status, product purchased, subscription status, renewal status, transaction identifiers, app store receipts, and entitlement status. We do not store your full payment card details.
• Support and feedback: messages, bug reports, ratings, survey responses, and any information you send through feedback or support forms.

2. How We Use Your Information

We use your information to operate Milo and make the experience feel personal, safe, and reliable. This includes:

• Creating and maintaining your account, saved Milo profile, progress, rewards, and settings.
• Showing the correct puppy, name, life stage, items, adventures, calm tools, and premium access.
• Sending optional push notifications, reminders, reward updates, daily check-ins, bedtime calm prompts, and other app-related messages when you allow them.
• Processing purchases, subscriptions, renewals, cancellations, entitlement checks, and premium access.
• Improving features, measuring performance, fixing bugs, analyzing crashes, preventing abuse, and protecting the service.
• Responding to feedback, support requests, reports, or questions.
• Complying with legal obligations, app store requirements, and enforcing our Terms of Use.

3. Push Notifications

Milo may ask for permission to send push notifications. These may include gentle care reminders, daily check-ins, calming prompts, breathing or bedtime reminders, reward updates, adventure reminders, premium updates, and product messages.

Push notifications are optional. You can turn them off at any time in Milo settings, your browser settings, or your device notification settings. Turning off notifications does not delete your account and does not prevent you from using Milo.

4. Wellness Information and Sensitive Content

Milo includes calming tools, breathing exercises, grounding exercises, sleep content, emotional check-ins, and supportive routines. Any wellness information you choose to provide is used to personalize and improve your experience.

5. Sharing Information

We do not sell your personal data. We may share limited information with trusted service providers that help us operate Milo, such as:

• Database, hosting, storage, and authentication providers, including Supabase or similar infrastructure providers.
• Push notification providers, including OneSignal or similar services.
• Purchase and subscription providers, including RevenueCat, Apple, Google, app stores, or payment processors.
• Analytics, diagnostics, crash reporting, and app performance tools.
• Customer support, email, and communication tools.
• Legal, safety, fraud prevention, or compliance providers when necessary.

These providers may process information only as needed to provide services to us and are subject to their own privacy and security practices.

6. App Store, Google Play, and Purchases

If you make a purchase or start a subscription through Apple App Store, Google Play, or another platform, that platform may process payment and account information according to its own terms and privacy policy. We receive limited purchase and entitlement information so Milo can unlock the correct premium features.

We may use subscription management services such as RevenueCat to validate purchases, manage entitlements, and keep premium access in sync across devices where supported.

7. Analytics and App Privacy Details

We may use analytics and diagnostics to understand how Milo is used, improve performance, identify crashes, and make features better. This may include app events such as feature usage, screen views, session activity, notification engagement, purchase status, and technical diagnostics.

When Milo is distributed through app stores, we may be required to provide app privacy details or data safety information that describes the categories of data collected by Milo and our third-party partners.

8. Data Retention

We keep your information for as long as your account is active or as needed to provide Milo, maintain accurate purchase records, comply with legal obligations, resolve disputes, prevent misuse, and protect the service. If you request deletion of your account, we will delete or anonymize personal information within a reasonable timeframe, except where retention is required or permitted by law.

9. Your Rights and Choices

Depending on where you live, you may have rights to access, correct, delete, export, restrict, or object to certain uses of your personal information. You may also withdraw consent where processing is based on consent.

• You can turn off push notifications in Milo, browser, or device settings.
• You can manage app store subscriptions through Apple App Store, Google Play, or the platform where you subscribed.
• You can contact us to request account deletion or privacy support.

10. Children and Minors

Milo is intended for users who are old enough to use wellness and app services responsibly under applicable law. If a minor uses Milo, they should do so with parent or guardian permission. We do not knowingly collect personal information from children where parental consent is required by law. If you believe a child provided information without required consent, please contact us.

11. Security

We take reasonable technical and organizational measures to protect your information. However, no online service, app, database, or transmission method is completely secure, and we cannot guarantee absolute security.

12. International Transfers

Our service providers may process information in countries other than your own. When information is transferred internationally, we take reasonable steps designed to protect it according to applicable privacy requirements.

13. Changes to This Policy

We may update this Privacy Policy from time to time. If we make material changes, we may notify you through the app, by email, by push notification, or by another reasonable method. Your continued use of Milo after an update means you acknowledge the updated policy.

14. Data Controller and Legal Basis

Milo is responsible for the personal information processed through the app. Where required by applicable law, we process personal information based on one or more legal bases, including providing the service you requested, your consent, our legitimate interests in improving and protecting Milo, compliance with legal obligations, and management of purchases, subscriptions, and customer support.

15. No Precise Location, Contacts, or Payment Card Storage

Milo does not intentionally collect your precise GPS location, contact list, photos, microphone recordings, or payment card number unless a specific feature clearly asks for permission and you choose to allow it. App stores, payment providers, device platforms, or third-party services may process payment, device, or account information according to their own policies.

16. Aggregated and De-Identified Information

We may create aggregated, statistical, or de-identified information from app usage, feature performance, feedback, and diagnostics. This information does not directly identify you and may be used to improve Milo, understand feature performance, maintain security, and develop new features.

17. Tracking, Advertising, and App Store Privacy

Milo is designed as a calm companion app, not an advertising network. We do not sell your personal information. If Milo ever uses advertising, cross-app tracking, or data sharing that requires additional consent under platform rules or privacy laws, we will request permission where required and update this policy.

When Milo is offered through Apple App Store, Google Play, or another platform, we may need to provide privacy labels or data safety disclosures that describe the data collected by Milo and our third-party partners.

18. Account Deletion and Subscription Status

You may request deletion of your Milo account and personal information by contacting us. Deleting your Milo account may remove saved progress, puppy settings, rewards, and personalization. Account deletion does not automatically cancel an active subscription purchased through Apple App Store, Google Play, or another payment platform. You must cancel subscriptions through the platform where you purchased them.

19. Safety, Legal Requests, and Protection

We may access, preserve, or disclose information if we believe it is reasonably necessary to comply with law, respond to lawful requests, enforce our Terms, protect Milo, prevent fraud or abuse, address security issues, or protect the rights, safety, and property of users or others.